LOS ANGELES (CelebrityAccess) Dolly Parton has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018.
The multi-year partnership will see IMG work with Parton to create a lifestyle brand that will “provide engaging new touchpoints for the eight-time Grammy Award winner’s fans around the world,” according to a press release.
“I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come. You might even see my mug on a mug!” Parton said in a statement.
“I’m so excited for Dolly to partner with IMG globally. Dolly’s brand is already proven and we are excited to take it to the next level,” said Dolly’s Manager, Danny Nozell, CEO of CTK Management.
Gary Krakower, Vice President of Licensing, IMG, said: “Dolly Parton is an international icon and we are thrilled to be working with her. Together, we look forward to building cohesive lifestyle brand products that will celebrate Dolly and bring her iconic style and personality to her millions of fans worldwide in engaging new ways.”