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Marcie Allen
Marcie Allen (Photo by: Melanie Dunea)

Billboard Recognizes ‘Masters Of Branding’ For 2019

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LOS ANGELES (CelebrityAccess) Billboard has launched a new recognition – the Masters of Branding – as part of its 2019 Branding Players report.

The four marketing execs recognized are Marcie Allen of MAC Presents, Jennifer Breithaupt of Citi, Deborah Curtis of American Express and Maureen Ford, who handles national and festival sales for Live Nation.

“These four excel not only in their business achievements but in driving conversations around the importance of branding partnerships to the music industry,” Billboard said.

“Everyone is so focused on streaming, but you need to be Einstein to understand that model of how artists get paid,” Allen told the trade magazine. “Brand partnerships go straight into [artists’] pockets. That’s what’s funding additional production on tours, opening acts, pop-ups, philanthropic endeavors. That’s why brand partnerships are a pillar to the music industry, and any manager or label is going to tell you that.”

Ford helped drive sales at Live Nation through new deals with Nissan, Subway, American Eagle, Pantene, Sterling Wine and Sony, among others, by using a new tool to strike those partnerships, Live Nation’s global consumer study, “The Power of Live,” according to Billboard.

“With over 70% of our budgeted sponsorship net revenue for the year already committed, we are confident we will again deliver double-digit growth in 2019,” she told the magazine.

The full article is available here.

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