STOCKHOLM, Sweden (CelebrityAccess) — Live Nation has partnered with the Swedish booking agency Appelgren Friedner, which represents some of the country’s most high profile artists.
Founded in 2015 by Lisa Appelgren, and Uno Friedner, the company reps Sabina Ddumba, JËLLY, Jonas Lundqvist, Cherrie, Movits!, and ROS among others.
Lisa Appelgren, Uno Friedner and Georgios Kalafatidis will remain with the company when it officially becomes part of Live Nation on August 15, 2019.
“I am very happy to bring in Appelgren Friedner under Live Nation’s wings. They have long experience that I have great respect for and together we will develop and continue to build the artists Uno and Lisa work with today. It will be great fun to get their knowledge and skills in the house,” said Markus Wiking, COO Local Artists, Live Nation.
“We have run Appelgren Friedner for four years and now we are ready for new challenges. Becoming part of Live Nation its expanded platform creates a fantastic situation for our artists. We look forward to [the partnership] taking us, and our artists, to the next level,” added Lisa Appelgren and Uno Friedner.
Appelgren Friedner artists headed to Live Nation as a part of the deal:
Den Svenska Björnstammen (Swedish Bear Tribe)
Panda Da Panda
Tensta Gospel Choir