NEW YORK (CelebrityAccess) – Spotify has hired New York-based media executive Cameron Farrelly as its Global Creative Director.
In his new role, Farrelly will be tasked with leading the “creative vision for Artist and Music Marketing” at Spotify, “developing campaigns, activation and original IP that the world will obsess about”.
Prior to joining Spotify, Farrelly was Chief Creative Officer of Virtue Worldwide – VICE Media’s standalone creative agency based in Brooklyn. He also previously served as Executive Creative Director at Universal Music Group in Australia, where he launched the company’s first in-house creative lab in Sydney, and led creative and production teams at cultural marketing agency Pd3 in Shoreditch, London.
Farrelly’s appointment follows the news last week that Spotify’s global head of advertising sales Brian Benedik will depart his post come September.