LOS ANGELES (CelebrityAccess) – Jimmy Humilde, the founder and CEO of urban regional Mexican label Rancho Humilde, has signed a worldwide distribution deal with indie distributor and publisher Cinq Music.
Known industry-wide for its unorthodox way of navigating the music business, the Los Angeles-based label focuses almost entirely on social media, bypassing traditional radio and television. The label’s bands cover themes such as immigration, cannabis legalization and issues impacting the Mexican border. Its roster currently includes Legado 7, Fuerza Regida, Arsenal Efectivo, El De La Guitarra and Herencia De Patrones among others.
Commenting on the deal, Cinq co-founder and president Barry Daffurn said: “Cinq Music has been in Latin since our inception, and have been ahead of the curve in new genres like Trap Latino. We were looking for the right opportunity in Regional Mexican and Rancho Humilde is the next age of the genre. It’s young, it’s urban, and has taken off outside the U.S. and Mexico.”
Added Humilde: “We do things differently, we always have. The strength and popularity of our music is a reflection of the demographics of this country. Our fans speak English but love to listen to music that keeps them connected to their roots.”
Rancho Humilde’s growth has also been attributed to the popular Smoke Me Out Tour, which has grown steadily over the years. The next edition of the fest is scheduled for August 24 at The Forum in Inglewood, California.