(CelebrityAccess) – Vevo has launched a new content series called ROUNDS, similar to its recently launched US series ‘Ctrl’, which features A$AP Ferg and Rick Ross.
ROUNDS will service hip-hop, rap and R&B artists in Europe, and will include 360-degree performance videos from both new and established acts including Headie One, Aitch, Lefa, A2 and more.
Commenting on the series, JP Evangelista, Vevo’s SVP of Content, Programming and Marketing, said: “We’re excited to launch ROUNDS. Using unique visual treatments, the series offers artists a great opportunity to showcase their music. The urban scene in the UK and Europe is exciting right now, and we’re delighted Vevo can add to this by creating more valuable content for its growing audience. ROUNDS will serve the same purpose as all our original content, to help bring artists’ music to life visually.”