POLAND (CelebrityAccess) – Maciej Zieliński has been hired as Warner Music Poland’s new Brand Partnerships and New Business Director.
Zieliński joined the company effective September 1 from the Warsaw-based 4Fun Media Group where he served as New Business Director for its Bridge2FUN agency and 4FUN TV. He has worked with clients including Avon, HP, McDonald’s, Pepsico, Santander Bank and T-Mobile.
In his new role, Zieliński reports to Kinga Siennicka, Managing Director of Warner Music Poland.
Commenting on his appointment, Zieliński said: “I’ve been connecting artists and brands to deliver projects that engage audiences for almost 20 years. I’m so pleased to be bringing that experience to Warner Music and I can’t wait to start developing some amazing projects that’ll deliver both creatively and commercially for our artists.”
Siennicka added: “I’m delighted that Maciej is joining our team at Warner Music. We’re constantly seeking to expand the universe of opportunities we can offer our artists and his vast experience across the advertising, event, media and sponsorship industries will help us do that.”
Zieliński began his career in the 1990s as a producer and promotions manager for Radio Manhattan, a Polish music station. He went on to work for Radio ESKA as Promotions Director, where he co-created Eska Music Awards. Zieliński is also the co-founder of the SNAP EVENT division of Sony Music Poland – a music, marketing and brand partnerships agency, where he co-created several branded entertainment ventures – including Orange Warsaw Festival, one of the country’s biggest music festivals. Additionally, he has worked for leading advertising agency Grey Group.