LOS ANGELES (CelebrityAccess) — AEG announced that the company has purchased all outstanding shares in ticketing and data analytics company AXS, bringing their total ownership stake in the venture to 100%.
AEG, who was a founding partner in AXS when it launched in 2011, acquired outstanding stakes in the company from former partners Dan Gilbert and TPG Capital, the owner of Cirque du Soleil Entertainment Group.
AXS currently operates in North America and Europe and recently expanded into Japan through a joint venture with Yahoo Japan Corporation and Avex Entertainment in Passrevo, the ticketing entity behind Yahoo! Tickets.
Today, AXS client list includes 167 professional sports teams around the world and over 300 venues. AXS provides services that include mobile ticketing, as well as turnkey event and seat inventory management for clients. AXS also provides a ticket resale marketplace, as well as data analytics for ticketing clients.
New of the acquisition comes just a week after Anthem Sports & Entertainment acquired HDNET, the parent company of AXS TV from Dallas Mavericks owner Mark Cuban.
“This transaction aligns AXS with the strength of AEG’s global assets and operations to further expand our footprint and product offerings,” said Bryan Perez, CEO of AXS. “AEG’s significant investment is a clear endorsement of our business strategy, technical expertise and growth potential. Since 2011, our mission has been to transform the ticketing industry through innovative products, delivering the right ticket to the right fan and the right price and this transaction provides us the opportunity to accelerate that vision globally.”
LionTree Advisors acted as financial advisor to Cirque Du Soleil, Outbox Holdings and Flash Seats in connection with the transaction.