(CelebrityAccess) – Leading German music label Starwatch Entertainment, Denmark-based independent label and publisher Tigerspring, and Paris-based music distributor Believe have announced the launch of a new ‘super-indie’ record label called Lobster.
The new label was founded by Sam Bittner, Director of Music & Live Entertainment at Starwatch, and Søren Winding, Managing Director of Tigerspring.
Starwatch Entertainment is the business unit for music, live entertainment, brand partnerships and artist management within the Germany-based ProSiebenSat.1 Group. Meanwhile, Tigerspring, which has offices in both the UK and US, has recently delivered songs for major artists such as The Chainsmokers, Jonas Brothers, Steve Aoki, John Newman, Liam Payne and more, in addition to securing campaigns with companies such as Apple, Ford, HBO, Google, Netflix, Adidas among others.
Lobster has already signed Danish pop star Mads Langer, US artists Jackson Penn and Patrick Martin, and UK artist Jack Curley, whose first single “Alice” entered the Spotify Viral 50 charts in the US, Canada, Germany, Switzerland and Austria.
“Investing in great talent and content at an early stage is central to Lobster’s international strategy,” said Sam Bittner of Starwatch. “In Tigerspring, we have found a great international creative partner. As well, Thorsten Freese and his team at Believe give us critical global reach, insights and expertise.”
Søren Winding of Tigerspring added: “We will develop unique talent from around the world and build a successful home for them together. Lobster fills a gap in the market by combining the flexibility of an indie label with the marketing power of a major player. Starwatch and its parent, ProSiebenSat.1 Group, are helping us give artists an incredible media platform.”
Tim Wermeling, Head of Marketing Music Label at Starwatch, said: “It has never been more challenging to launch an artist at international level. Together we bring to market unique talents with a strong global team.”
Thorsten Freese, Managing Director of Believe Germany added: “Sam Bittner and his team’s philosophy and strategic approach align with Believe’s international expertise and technical knowhow. Through the combination of our respective core competencies, Lobster gives artists the support to build their careers and reach global audiences.”