SHEFFIELD, UK (CelebrityAccess) — SIVLive, operators of the FlyDSA Arena Sheffield, Sheffield City Hall, Scarborough Spa, and Whitby Pavilion, announced a partnership with Ticketmaster UK.
The long-term deal will see Ticketmaster take over ticketing operations at the venues, bringing its digital ticketing platform along with its analytics and marketing support.
“Ticketmaster’s recent work in digital ticketing has been groundbreaking and exceeded expectations, so it is really exciting to partner with them. This move will give us more control and give fans the best possible experience when entering our venues,” said Dominic Stokes, Head of SIVLive.
“It’s an honour to say we will be working with SIVLive, further demonstrating our commitment to providing venues with the best possible ticketing technology. We think mobile-first with everything we do, from how fans discover events through to digital entry and we’re looking forward to bringing that ethos to Sheffield’s most important and busiest venues,” added Ticketmaster UK Andrew Parsons.
Ticketmaster Uk has been making a digital ticketing push and its platform is now in use at all Academy Music Group venues in the UK, including O2 Academy Brixton and O2 Shepherd’s Bush Empire, and most recently at Lovebox festival and SW4.