LONDON (CelebrityAccess) — The Ivors Academy announced it was teaming up with Apple Music to help shine a spotlight on UK songwriters.
As a result of the three-year partnership, The Ivor Novello Awards in 2020 will be presented in association with Apple Music and the tech giant will also sponsor a new Rising Star Award which will be presented at the Ivors next year.
The newly introduced award will honor a “young British or Irish songwriting and composing talent who demonstrate exceptional potential and ambition.” In addition to receiving an Ivor Novello, the Rising Star Award winner will also receive ongoing support and mentorship from the Apple Music team.
The partnership will also see Apple create a new series of workshops and events for The Ivors Academy members that will help to educate them about production tools as well as provide insights on how their music is distributed and consumed.
“Working with Apple Music will bring even greater awareness within and outside the UK and Ireland for The Ivors Academy, the Ivor Novello Awards and our activities in campaigning for, inspiring and empowering music creators throughout the industry. Apple Music have demonstrated their knowledge, resources and a commitment to paying music creators over many years, and are a fantastic addition to the support we can offer all songwriters and composers across every genre,” said Crispin Hunt, Chair of The Ivors Academy.
While Apple has come aboard as a sponsoring partner, PRS for Music will continue its longstanding relationship with The Ivors as sponsors of two awards: the Most Performed Work and Icon Award and will continue to work with the Academy in areas of campaigning, and education as well.
In addition, PRS for Music will continue its sponsorship of The Ivors Composer Awards and The Ivors Academy Gold Badge.
The Ivors 2020 will take place on Thursday 21st May at the Grosvenor House in London, hosted by Paul Gambaccini. Nominations will be announced in April.