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Create Music Group Signs Latin & Hip Hop Label First Order Music To Global Distribution Deal
[L-R]: Jonathan Strauss, Founder and CEO, Create Music Group (CMG); Sam Casucci, Partner and SVP of Digital Strategy at CMG; Spiff Tv, Founder First Order Music/Spiff Tv; Wayne Hampton, Co-Founder and Chief Business Development Officer, Create Music Group. Photo courtesy of Create Music Group.

Create Music Group Signs Latin & Hip Hop Label First Order Music To Global Distribution Deal

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LOS ANGELES (CelebrityAccess) – Leading music technology company Create Music Group announced today (Nov. 21) that it has signed First Order Music to a global distribution deal.

Based in South Florida, First Order Music is led by music industry veteran Spiff Tv, who is known for his work uniting the worlds of Hip Hop and Reggaeton, working with such acclaimed artists as Anuel AA, Rick Ross, J Balvin, Meek Mills, DJ Khaled, Yandel, Daddy Yankee, and others.

“Nobody is more adept at navigating the creative worlds of Reggaeton and Hip Hop as Spiff,” said Wayne Hampton, Co-founder and Chief Business Development Officer at Create Music Group. “He has the respect of some of the biggest artists in both genres, he is adept at identifying emerging artists and new trends, and he has single-handedly put together some of the most successful tracks that bridge the Latin and hip-hop worlds.  We’re thrilled to have his First Order Music label here at Create Music Group.”

Spiff Tv said: “Create Music Group is changing the game in music. They have the technology platforms and the teams behind them to maximize every single stream no matter what platform it happens on, something I’m already seeing on our first release. First Order Music artists will be in good hands with Create.”

The first release under the new deal was the Gold-certified “LHNA” by Robgz featuring Anuel AA, which was released this summer and has already clocked more than 46 Million views on YouTube. A project by Puerto Rican rapper Papi Sousa is also expected to be released before the end of the year.

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