(CelebrityAccess) — Project Admission, a Nashville-based ticketing tech startup announced it has named veteran technology exec Tom Giles as co-founder and Chief Strategy Officer.
“I’m excited to join such an incredible team solving a real problem with an elegant, powerful solution,” says Giles. “The technology Project Admission has put together is impressive, and the opportunity they’ve unlocked is massive.”
Giles, who most recently served at Fullscreen following the acquisition of StageBloc, will lead Project Admission’s strategy across product and the overall business, the company said.
Giles founded StageBloc, which provided customer analytics for e-commerce platforms, in 2013. The company was acquired by multi-channel network Fullscreen in 2015, and was itself acquired by AT&T in late 2018 as part of the larger Otter Media portfolio.
Along with the announcement of Giles’ hire, Project Admission also added Josh Baron, who will join the company as Head of Business Development. If you recognize the name, it might be because of Baron’s book “Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped” or for his tenure at Songkick, where he held several senior roles, including VP of Business Development.
Project Admission also announced several the addition of several new members of its initial advisory board, including legendary Paul Korzilius, SVP of the Arena Alliance run by Oak View Group and longtime manager of Bon Jovi; Joe Kustelski, Cofounder of Chalkline Sports and former Etix CEO; and TicketManager co-founder and CEO Tony Knopp, among others.
“When Stephen and Jordan approached me about Project Admission, I knew from my background in ticketing that their technology was going to shake up our industry,” says Kustelski of his involvement with the company. “It has the ability to solve multiple layers of problems for both ticket sellers and consumers, and to scale exponentially. The ease of utilizing one product to resolve logistical on-sale and resale problems, to maintain comprehensive control of the ecosystem, and to seamlessly accommodate any size venue, number of events and variety of product complexity is a hard-to-believe feat that they’ve accomplished. They’re solving business problems that will result in genuine consumer benefit, and that is exciting.”
Launched in 2017, Project Admission seeks to create a streamlined white label ticketing and data analytics service aimed at the live events industry.