MINNEAPOLIS (CelebrityAccess) – Target Corporation has announced that the official Taylor Swift | The Eras Tour Book—available exclusively at Target in the United States—has sold nearly 1 million copies in its first week. The 256-page book is the highest-selling Week 1 New Release print book of 2024 to date and the fastest-selling new release book of the last four years. It’s also the highest-selling book in the Music category since Circana began tracking 20 years ago.
The book, along with The Tortured Poets Department: The Anthology—available for the first time on CD and vinyl—launched exclusively in Target stores nationwide on Black Friday.
“We knew the release of ‘Taylor Swift | The Eras Tour Book’ and ‘The Tortured Poets Department: The Anthology’ would be a huge, huge moment for Target shoppers and Taylor Swift fans everywhere, but seeing the record-breaking response unfold over the last week has been an absolute thrill,” said Rick Gomez, executive vice president and chief commercial officer, Target. “I’m incredibly proud of Target’s partnership with Taylor and the way our teams worked together to make this year’s Black Friday and Cyber Week unforgettable for so many people.”
The Taylor Swift | The Eras Tour Book spotlights the concert from start to finish. The hardcover book features over 500 images, including never-before-seen performance photos from every era, exclusive rehearsal photos and behind-the-scenes images of instruments, costumes, set pieces and designer sketches used throughout the tour. The book also includes personal reflections and notes written by Swift about her experience on the Eras Tour.
The Tortured Poets Department: The Anthology — previously only available as a digital album — is now available on CD and vinyl for the first time, only at Target. The vinyl album includes four marbled, translucent discs and is accompanied by a never-before-seen, 12-by-12-inch poster of Swift. Both vinyl and CD feature 35 tracks, including four bonus acoustic songs.
