NEW YORK (CelebrityAccess) – HarbourView Equity Partners has appointed Netflix and WarnerMedia veteran Lucinda Martinez as Chief Marketing Officer (CMO), alongside Deborah Renteria, who will serve as Vice President (VP) of Brand and Content Strategy. Martinez’s company, The CultureShaker, will handle brand, marketing, and PR efforts for HarbourView and its portfolio.
HarbourView owns over 70 music catalogs, including Nelly, Wiz Khalifa, George Benson, and Christine McVie – and is expanding its investments beyond music. This includes the acquisition of Mucho Mas Media and producing Hip Hop biopics with Westbrook Studios, Flavor Unit, and Jesse Collins Entertainment, starting with Queen Latifah’s biopic. They also financed Usher’s concert film Rendezvous in Paris.
Martinez, founder of The CultureShaker, previously held key marketing roles at Netflix and WarnerMedia. She brings extensive experience in global brand transformation and audience engagement. Renteria, who worked with Lionsgate, Facebook, and HBO, is known for her expertise in content development and spearheading campaigns that connect with underserved audiences.
“The firm has expanded rapidly over the last few years, and it was only a matter of time before we needed a formidable CMO and marketing team to lead HarbourView’s overall brand management and connectivity between culture drivers and the stakeholders we service,” HarbourView founder and CEO Sherrese Clarke Soares said.
“The CultureShaker is our first operating partner under our Create Platform, further cementing our position as a valued partner to artists, content creators, and investors as we broaden our footprint and deepen our focus across the entertainment and creative ecosystem to continue to drive ROI.”
