MADRID, Spain (CelebrityAccess) — London-based ATG Entertainment has announced its acquisition of SOM Produce, a prominent Spanish theatrical producer and venue operator.
Headquartered in Madrid, SOM Produce manages five major theaters in the city: Nuevo Teatro Alcalá, Teatro Rialto, Teatro Nuevo Apolo, Teatro Calderón, and Teatro Amaya. These venues collectively generate annual ticket sales exceeding 750,000.
SOM Produce is also known for bringing major touring productions to Spain, including Matilda, Mamma Mia!, Billy Elliot, The Book of Mormon, West Side Story, Grease, Chicago, Cabaret, and Priscilla, Queen of the Desert.
The acquisition was supported by financial backing from private equity firm Providence Equity Partners, which has previously invested in ATG.
Lisbeth R. Barron and the team at Barron International Group acted as the exclusive financial advisor to SOM Produce and Deloitte as a legal advisor during the transaction. Barron and the team at Barron International Group acted as the exclusive financial advisor to SOM Produce and Deloitte as the legal advisor. Barron International Group, LLC is a privately owned investment banking firm. The firm’s founder, Lisbeth R. Barron, has more than 30 years of experience spearheading approximately $100 billion in strategic advisory and capital-raising transactions throughout her career.
Ted Stimpson, CEO of ATG, commented:
“This is an exciting opportunity to further expand ATG’s European operations. SOM Produce represents a great cultural fit; we are both highly creative businesses, deeply passionate about showcasing exceptional content in landmark venues. Madrid is emerging as a global hub for theater productions, and we have long admired SOM Produce’s accomplishments. We are thrilled to welcome them to the ATG family and explore new opportunities in this thriving market.”
Andrew Tisdale, Senior Managing Director and Co-Head of Europe, and Maria João Borges, Senior Vice President at Providence Equity Partners, shared in a joint statement:
“Providence’s continued support for ATG’s growth underscores our strong belief in the value of live entertainment and our deep experience in the sector. ATG is a leading global entertainment company with a proven track record of entering new markets and expanding its geographic footprint. Strengthening ATG’s presence in Spain—specifically Madrid, the third-largest theater market worldwide—creates additional strategic and creative opportunities for producers and content creators. Through partnerships with ATG, world-class theater experiences can now reach an even broader audience.”