LOS ANGELES (CelebrityAccess) — Alana Dolgin has been appointed to the newly created role of President of Digital Marketing at Atlantic Music Group.
In her new post at AMG, Dolgin will oversee digital marketing for across Atlantic Records, 300 Entertainment, and 10K Projects and will continue to fulfill the duties of her previous role as President of Homemade Project, the talent management, merchandise, touring, and digital marketing company.
In her new role at Atlantic, Dolgin will be based in the label group’s Los Angeles offices, reporting to Atlantic Music Group Chief Operating Officer Zach Friedman and General Manager Tony Talamo.
“Over the years I have witnessed Alana’s remarkable ability to drive results and inspire teams through innovative thinking and exceptional leadership,” said Atlantic Music Group’s Chief Operating Officer Zach Friedman. “She is the best digital marketer in music and is already making an impact on artist campaigns across Atlantic Music Group.”
“I’m excited to bring my own innovative approach to music marketing through the lens I’ve developed from working in depth with creators and brands over the years,” said Dolgin. “The music ecosystem is more interconnected than it’s ever been and digital is the throughline. I’m grateful that Elliot, Zach, and Tony share this vision.”
Dolgin was named President of Homemade Projects in 2021, and helped to build the influence marketing management company whose roster includes clients such as Jake Shane, Anna Shumate, Track Star/Public Opinion, Emma Brooks McAllister, Zack Lugo, Zoi Lerma, Baron Scho, and Zachirific.
She began her career at Columbia Records before joining HITCO in 2018 as a manager in commerce and promotion.
