(Hypebot) – Facebook remains one of the most effective social networks for artists and bands to utilize, but not everyone is exploiting its maximum potential. Here we look at some tips for getting the most out of the social network, whether you're pedaling new merch or reaching out to fans.
Guest Post by Bobby Owsinski on Music 3.0
Facebook is one of the best social networks for artists and bands, but execution is everything in order to take full advantage of it. Mashable ran a great article about the 10 best practices for bands, and you can read the article here, but what follows is an abridged version with mostly my comments.
1. Reach out to other artists. Ask a band whom you’re tight with to post your new music video/track/album art to their wall with a link back to your Facebook Page, and remember to return the favor. This is one of the best ways to use the network to expand your audience.
2. Take your fans backstage. Everyone loves to see behind the scenes, but fans are especially interested. It might seem insignificant to you, but any kind of backstage access is a big deal to them.
3. Go beyond the music. As I've said many times before, music is your marketing, but don't forget to make available any merch or touring info. That said, don't try to sell to your fans, just make it easily available if they want it.
4. Ask for input from fans. Communication is a two-way street and fans love to be asked their opinion on just about anything. Besides, they're your fans so they know what they want.
5. Be visual. Music is an aural medium for sure, but either still or moving pictures add so much to entire package that you can't ignore them any more. Besides, it's so easy to take pictures these days or make movies, you can't use gear or expertise as excuses anymore.
6. Make everything an event. This is one of the secrets of multiple singles releases rather than full albums. Every release becomes an event. You can expand upon that idea in just about any direction, from gigs or giveaways on your birthday to your best fan's birthdays, to making every gig a special occasion. Use your imagination.
7. Don't just ask for things. Once again, communication is a two way street. You give some and you take some and vice versa. If you ask for information, give something away for free. This goes a long way in keeping your tribe happy.
8. Don't forget the basics. Bios, press kits, pictures, logos are still important so be sure to have links to where people can get them if needed.
9. Offer exclusive content. The way to a fans heart is through exclusive content. If a fan can get exclusive mixes or movies that no one else can, that legitimizes his or her fandom and makes them want even more. Alternative mixes, outtakes, interviews – these are all inexpensive and easy to make content that any fan would love to have.
10. Use some tools. Make sure you take advantage of everything that Facebook has to offer, but also check out apps like Bandpage or Reverbnation for their event, sales and music plugins as well.