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2004 CMA Awards A Winner For The Country Music Industry

(CelebrityAccess MediaWire) —

The big winner at "The 38th Annual CMA Awards" was the country music industry coming away from the November 9 event with a 166 percent jump in album sales of the Top 75 Country albums and capturing the No. 7 television ratings spot for the week. "This is what the CMA Awards are all about – reaching potential consumers with the best our format has to offer,” said CMA Executive Director Ed Benson. "When we deliver on that plan, we all come away winners."

The 2004 CMA Awards posted an 11.5 rating with an 18 share. CBS estimates that 18.46 million people watched the entire broadcast and more than 37 million viewers watched all or part of the event. CBS was the first in households, viewers and key demographics during the three-hour broadcast (8:00-11:00 PM/ET). CBS won every half-hour in households, viewers, adults 18-49 and adults 25-54. This is CBS's best delivery in households, viewers and adults 25-54 and adults 18-49 since Nov. 13, 2001 (JAG/"Michael Jackson 30th Anniversary Special").

To put the CMA Awards rating in perspective, the next closest network competition was NBC with 7.6/12; ABC with 6.4/10; WB with 3.7/5; FOX with 3.3/5; and UPN with 2/3.

Apparently the viewers liked what they saw enough to go out and buy country music CDs. In the week immediately following the broadcast, the Billboard Top 75 Country albums chart reflected a 166 percent increase factoring in new releases from Shania Twain (529,567) and Toby Keith (435,489) according to Nielsen SoundScan. More than 30 other acts, who either performed or presented trophies on the CMA Awards, also enjoyed sales spikes according to Nielsen SoundScan.

"Keith Urban's electric live CMA performance led to substantial sales increases for the new release Be Here and the double platinum selling Golden Road," said Capitol Records Nashville's Bill Kennedy, vice president sales. "Dierks Bentley's outstanding performance provided a nice sales lift for his self-titled release as well."

"The artists, songwriters and producers are the ones receiving the Awards on stage, but this is a collective win for everyone in the industry who work tirelessly throughout the year to support the artists and their dreams," Benson said. "This is very gratifying for all of us."

Album Increase (provided by Nielsen SoundScan for the week ending 11/14/04):

Shania Twain Greatest Hits Debut
Toby Keith Volume 2: Greatest Hits Debut
LeAnn Rimes What A Wonderful World 87%
Billy Currington Billy Currington 76%
Gretchen Wilson Here For The Party 74%
Keith Urban Be Here 61%
Kenny Chesney When The Sun Goes Down 60%
Rascal Flatts Feels Like Today 59%
Martina McBride Martina 56%
Terri Clark Greatest Hits 55%
Big & Rich Horse of a Different Color 53%
Reba McEntire Room To Breathe 44%
Alan Jackson Greatest Hits Vol. 2 (LTD) 42%
Jimmy Buffett License To Chill 40%
Josh Turner Long Black Train 40%
Sara Evans Restless 39%
Brad Paisley Mud on the Tires 38%
Brooks & Dunn Red Dirt Road 35%
Keith Urban Golden Road 35%
Tim McGraw Live Like You Were Dying 31%
Alan Jackson Greatest Hits Vol. 2 28%
Dierks Bentley Dierks Bentley 20%
Alan Jackson What I Do 18%
Big & Rich Super Galactic Fan Pak 17%
LeAnn Rimes Greatest Hits 17%
Brooks & Dunn Greatest Hits Collection II 16%
Toby Keith Shock N Ya'll 16%
Montgomery Gentry You Do Your Thing 15%
Julie Roberts Julie Roberts 14%
Willie Nelson Essential Willie Nelson 13%
Lonestar Greatest Hits 11%
Randy Travis Very Best of Randy Travis 10%

–Jane Cohen and Bob Grossweiner