NASHVILLE, Tenn. (CelebrityAccess) — RPM Management has changed its name to RPM Entertainment and promoted April Rider to the post of President of the company.
Rider first joined RPM in 2012. RPM’s founder and former President, Scott Siman, is currently serving as President of Tim McGraw's management firm Em.Co.
As well, RPM has hired Channing Wisz, formerly with Miles High Productions in LA, to oversee the digital marketing, playlisting, and streaming side of RPME.
Rider and Wisz will still consult and manage music artists and brand partners on all aspects of recording, branding, marketing, promotion and touring, but will refocus their priorities on digital marketing, playlisting and streaming, the company said.
“Since joining RPM in 2012, I have learned so much outside of record promotion and label management. I am very well schooled in artist management, branding, touring, marketing, and of course radio promotion, but if RPM wanted to stay relevant it was high time we expand our emphasis on how we do business,” Rider said.
“Most independent artists today just can’t spend millions of dollars going directly to country radio. I have done so many label budgets and massive radio tour budgets that I can tell you that not only is the cost unrealistic but so are their expectations. We are now in a place that when the time is right for RPM to walk our artist into a radio station or record label, there will be a proven product well worth their investment,” she added. – Staff Writers