AEG Signs New Naming Rights Partnership For Best Buy Theater

NEW YORK (CelebrityAccess) — The Times Square venue formerly known as the Best Buy Theatre has a new name, due to a deal with Sony Computer Entertainment America and AEG Live.

The 2,150-capacity theater will henceforth be known as the PlayStation Theate. The deal includes the rebranding of all of the Theater’s interior and exterior signage, including the iconic Times Square marquee, live performances on PlayStation Network, 'experiential' marketing initiatives, and VIP hospitality opportunities.

First opened in 2005, the theater has played host to a variety of major artists, including Bon Jovi, The Eagles, John Legend, Rihanna, Selena Gomez, Nick Jonas, Fall Out Boy, Jay-Z, Linkin Park, Drake, Little Big Town, Sugarland, Prince, Tom Jones, Sharon Jones & The Dap Kings, and Phil Lesh & Friends who had an historic 14 night run at the venue in 2008.

“As a leader in global entertainment, PlayStation is the perfect partner for a venue centrally located at the ‘crossroads of the world,’” said Mark Shulman, Vice President and General Manager of AEG Live. “As the live music experience evolves, it’s important to AEG Live to stay ahead of technology and trends, and as many of our younger fans are gamers as well, we are excited for the possibilities at PlayStation Theater.”

Financial terms of the agreement were not disclosed. – Staff Writers