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Amazon And FaceBook…Friends With Benefits

SEATTLE, WA (Hypebot) – Despite being a pioneer in user recommendations and its overall leadership in the online shopping sector, Amazon has been slow to embrace social shopping.

But a new feature launched yesterday allows Amazon shoppers who connect their Facebook account to Amazon to get recommendations from their Facebook friends on what to buy.

Numerous studies have shown that a friend's recommendations have the most weight with shoppers, and the Amazon Facebook connection places the users friends right inside the buying cycle.

Shoppers who connect their accounts can now discover Amazon recommendations for music, movies and more based on Facebook Favorites and Likes.

Users can also see upcoming birthdays and find Facebook friends' Amazon Wish Lists more easily; get gift suggestions for friends based on their Facebook Favorites and Likes; and also explore friends' Favorites and see who has similar interests.