LOS ANGELES (Hypebot) –
Both broadcast and online radio are searching for new ways to engage listeners in the iPod age and radio giant Clear Channel is betting that name artists may be the answer.
In a partnership with Irving Azoff's Front Line Management, Clear Channel is launching artist personal experience a.p.e. radio ( artist personal experience), a stand-alone company that will produce artist driven own online channels, according to Billboard. The new broadcasts will launch in July with The Eagles, Weezer & Christina Aguilera. Each 24 hour channels will play music chosen by the artist along with interviews and commentary.
Sirius XM has found success with both short and long term artist channels that range from a Sinatra driven station featuring daughter Nancy as a host to a shorter term Dave Mathews channel celebrating the release of a new record and tour. Other artists have also launched their own online broadcasts using very affordable streaming services like Live365.
"We feel that the old model of trying to get radio airplay and some video play is broken," Front Line founder/CEO Irving Azoff who also serves as CEO of Ticketmaster and chairman of a.p.e. told Billboard. "We were looking for a seven-days-a-week, 24-hour artist online venture, and the radio channel seems to make real sense."
Aguilera's playlist reportedly ranges from Santigold to Black Sabbath and Etta James.
But will people listen?