PAL ALTO, CA (Hypebot) – MySpace has been the hub of Music 2.0
promotion for more than a year, but recently Facebook has been
stealing the social networking spotlight and the new music
industry is following.
Colors At Digital Music West pundit Bob Lefsetz declared,
"MySpace isn't about music its about getting laid," and
marketers seem to agree shifting more efforts towards the
slightly more serious Facebook. The action began when Facebook
opened its network to outside developers, but bor the site
appears to be making music moves of its own.
According to PaidContent
, Facebook will be launching a new band promotional platform to compete with MySpace later this year. Other sources have Facebook exploring their own iTunes competitor to replace their current affiliation with the download giant.
iLike Adds Faceook Artist Services Platform
Action linking to Facebook from outside music destinations also
abounds. Last week AmieStreet known for demand based download
pricing launched a "create your own virtual record label"
contest on Facebook. Now artist/fan community iLike jumped on
the bandwagon integrating many of its features and a new Artist
Services Platform within Facebook.
Leveraging iLike’s “Artist-Fan Graph” database of connections
between fans and their favorite artists, the new Artist
Services Platform is intended to transform the way artists
cultivate and communicate with their fanbases.
iLike boasts 13 million users worldwide and claims three
million more are being added monthly. Among the growing number
of music applications built on Facebook, iLike has a dominant
first-place position, with 20 times more daily users than the
second-place contender, according to Facebook’s public
applications directory. The new features announced today
include iCast, a multimedia blogging tool including mobile
video posting for artists, and a personalized news feed for
According to Ali Partovi, CEO of iLike. “Over the
past few months we’ve accumulated a tremendous wealth of
information about who likes what and now we’re empowering
artists to use this data to cultivate their own viral fan
Features of the iLike Artist Services Platform
iLike’s new Artist Services Platform is free and available to
all artists. To participate, artists sign up at
www.iLike.com/forartists. New features include the following:
Artists and their representatives can now reach fans among both
iLike.com and Facebook users through a single dashboard.
Designed for use by music industry professionals, the iLike
Artist Dashboard allows a manager to manage multiple artists
via a single login, and allows multiple account holders (such
as record label representatives, managers and so forth) to
share access to a single artist.
artist-fan communication, iLike’s new iCast tool allows artists
to post messages with text, photos, audio and video.
post content directly from any mobile phone via email. Turning
any cameraphone into an instant personal broadcasting system,
artists can now communicate with fans from wherever they want
to – capturing candid moments on video from the back of a tour
bus, inside the recording studio, backstage at a sold-out show
and so forth.
Fans: Powerfully leveraging iLike’s “Artist-Fan Graph” of
people’s music tastes, the artist activity feed will inform
fans when their favorite artists post iCast messages, upload
songs or videos or announce new events. Fans on Facebook will
also be alerted via stories inserted into their News Feed.
artist has access to will now be made public on every artist
page. Additionally, iLike will provide artists with more
detailed stats about how their fanbase is interacting with
their content. For example, iLike will report on the number of
an artist’s songs that have been added to user profiles.
Find more information on the iLike Artist Services Platform here.