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Bluesfest Strikes Gold In California

(CelebrityAccess News Service) – Each year, the International Festivals and Events Association recognizes outstanding examples of special events promotions with its Pinnacle Awards competition. This year, Ottawa’s Cisco Systems Bluesfest swept the competition in three categories—‘Best Website’, ‘Best Event Program’, and ‘Best Media Relations Campaign’—taking the gold award in each.

For nearly three decades, IFEA media awards have honored many outstanding promotional and media initiatives. The categories range from 'Most Creative News Stunt' to ‘Best Ad Series’. This year's winners were announced at the 48th Annual IFEA Convention in Anaheim, California. With nearly 1,400 total entries in 45 different categories, competition was high. Besides Bluesfest representatives from Ottawa, some event planners traveled from as far away as Singapore and Slovenia to receive these prestigious awards.

Entrants included such prominent events as the Pasadena Tournament of Roses Parade, the Singapore River Buskers' Festival, and the Kentucky Derby Festival. "We're delighted to be recognized among such heady company," says Mark Monahan, executive director of the Ottawa Cisco Systems Bluesfest. "We've received similar honors from the IFEA in the past, but never to this extent. I'm very proud of our team."

The 2003 Bluesfest communications team included André J. Sauvé, Joe Reilly, and Lindsay Gesior, under the direction of Mark Monahan. –by CelebrityAccess Staff Writers