So, you want to make money on the Norwegian music scene?
Stay in the loop by attending By:Larm 2002, the market place where you can develop local contacts for your business and perhaps sign your own a-ha or Lene Marlin…
The next By:Larm takes place March 7-10, 2002, in the southern coastal city of Kristiansand, Norway – the city where the awed Quart Festival is held every summer.
a-ha. Bel Canto. Briskeby. Anja Garbarek. Jan Garbarek. Gluecifer. Sissel Kyrkjebø. Espen Lind. M2M. Madrugada. Lene Marlin. Motorpsycho. Satyricon….and that's not all.
Judging by the brimming A&R activity in Norway's major label and indie sector, the outlook for the next couple of decades is equally encouraging.
For each By:Larm, 90 bands are invited to perform in front of some 700 A&R managers, booking agents, journalists, and other industry representatives from across Scandinavia and the rest of Europe. The bands are selected according to specific quality criteria.
Although organized as an event under the by:Larm-banner, previous instalments – where showcases and conferences are spread throughout the city, as opposed to being limited to one location – have demonstrated how international professionals can focus on doing business in an informal and incognito atmosphere.
Circumventing the tedious stream of demo tapes, by:Larm's significance as a local A&R source has grown continuously since 1998, providing a platform for acts such as Briskeby, Bigbang, and Katthult to gain the attention of local record companies.
Concurrently with the increased exportability of Norwegian bands, there's obviously also unrealized potential for international companies as well. The event is held in various cities every year, reflecting the musical activities in each individual location.
So far, it has been organized in Trondheim (1998), Stavanger (1999), Bergen (2000), and Tromsø (2001).
Between March 7th and March 10th, 2002, by:Larm is scheduled to be held in Kristiansand, a laid back coast town in the southern part of Norway. Last year's conference in Tromsø attracted a higher number of international
panelists, speakers, and delegates, mixed with some of the most influential local executives, movers, and shakers.
For more information and registration: www.bylarm.no