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Carnival Center Brings In ‘Peer Review’ Team, Hires New Marketing Head

MIAMI (CelebrityAccess MediaWire) — An executive team from the Kennedy Center for the Performing Arts has been sent to Miami to assist the Carnival Center’s management with an operating budget that has recently been difficult to control.

The Washington-based team, which consists of the Kennedy Center’s president and vice presidents of marketing, development and finance, will conduct a two-day “peer review” of the facility’s day-to-day operation, according to Miami’s Local10.

The review came at the request of Miami-Dade commissioner Carlos Gimenez, after the Carnival Center asked for an additional $4.1 million allocation for its 2006/2007 operating budget.

“The focus of this initiative is to engage in a peer review of areas such as development, marketing, finance and operations,” he told the television station.

“This opportunity will also include potential for future training for board members. The intent is to create an ongoing partnership.”

The Kennedy Center team was chosen for operating what is considered the country’s best performing arts center.

The Carnival Center has also hired Andrew Goldberg as chief of marketing, to start at the beginning of August. Goldberg will be the Center’s third marketing chief in the facility’s short history.

He will be responsible for the planning and implementation of the Carnival Center’s marketing strategy, branding, advertising, direct mail, web development and all other duties that relate to promoting the venue and its program and facilities to the people of South Florida.

Goldberg most recently served as assistant director of marketing for the Lyric Opera in Chicago, and was director of audience development for the Florida Grand Opera from 2002-2006.

“I am thrilled to be returning to South Florida and I am especially looking forward to joining Michael Hardy and his staff at the Carnival Center,” he said in a statement. –by CelebrityAccess Staff Writers