(CelebrityAccess MediaWire) —
Cedric Kushner Promotions, Inc. has formed a new wholly-owned subsidiary, Ckrush Direct, Inc. to focus primarily on direct response, pay-per-view, video on demand, and retail distribution of DVD's, home videos, and various consumer goods. Ckrush Direct products will include some programs and products created by Ckrush Entertainment, Inc.
Ckrush Entertainment was formed in 2004 by CKP, Inc. with a focus on filmed and television entertainment. In addition to its involvement with "Pledge This" starring Paris Hilton and Pauly Shore's "Pauly Shore is Dead", Ckrush is developing a number of other projects in the film and television category.
"The formation of Ckrush Direct reflects the next component of the CKP, Inc.'s business model," said Jim DiLorenzo, vice president. "We see enormous potential utilizing our assets in the direct response and retail areas." –Bob Grossweiner and Jane Cohen