CONCORD, CA (CelebrityAccess) — A new contract last year with the city of Concord has helped Live Nation to restore the Concord Pavilion to its former glory. Now, a year on, the city is reportedly enthused about the promoter's progress at the venue.
According to a story in the Contra Costa Times, Live Nation managed to double the number of shows at the Concord in 2014, drawing more than 160,000 fans to the venue for a diverse fare of musical offerings.
"It was a true rebirth of the partnership between the city of Concord and Live Nation," Matt Prieshoff, Live Nation California's chief operating officer told The Times. "An all-around success story."
The management contract with Live Nation that the city approved last year, sees Live Nation pay a guaranteed $800,000 to the city per year, along with a bonus of $3 on every ticket sold over 100,000. With 162,514 sold at the venue in 2014, that adds up to $187,542.
Live Nation also reportedly spent $3.7 million in upgrades and refurbishment at the venue, including a new coat of paint, landscaping, improved backstage amenities and upgrades to the restrooms.
Mayor Tim Grayson told The Times that he was excited about the change at the venue.
"It is incredible the night-and-day difference between the former contract and what the new agreement produced with the upgrades and the extra revenue," he said. – Staff Writers