In a 23-year, $68 million naming rights agreement with US Cellular that will span over 20 years, Chicago's Comiskey Park has been renamed US Cellular Field.
"U.S. Cellular and the White Sox have forged a unique partnership that will provide the resources for major design changes to the ballpark that will benefit every White Sox fan," said team chairman Jerry Reinsdorf. "Our goal is to transform U.S. Cellular Field and to provide a fun, family-oriented atmosphere for our fans. As a local company committed to its customers in the Chicagoland area, U.S. Cellular is the right partner to make this a reality."
Owner Charles A. Comiskey built White Sox Park in 1910 and it quickly became known as Comiskey Park, playing home to the White Sox's home until 1990. New Comiskey Park opened in 1991.