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Consorsbank Signs Naming Rights Deal For Nuremberg Stadium

NUREMBERG, Germany (CelebrityAccess) — The Nuremberg Stadium has a secured a new lead sponsor, the digital direct consumer-facing Consorsbank, owned by French financial giant BNP Paribas.

However, unlike traditional sponsorship deals that include naming rights, Consorsbank is interested in keeping a more fan-friendly name, instead of affixing the Consorsbank moniker on the venue. Spokesman Dirk Althoff told local newspaper Nürnberger Nachrichten that the bank intends to launch a fan initiative that will see the stadium named after a Max Morlock, a famous football player who played for the West German national team and FC Nürnberg.

Consorsbank will present the detailed concept in the near future, Nürnberger Nachrichten said. At least for now, it appears as if the stadium will continue to be known as Nuremberg Stadium.

The 50,000-capacity first opened in 1928 and was most recently known as the Grundig-Stadion.

Financial terms of the deal were not disclosed. – Staff Writers