NASHVILLE, TN (CelebrityAccess) — The Country Music Association has appointed Lizzie Daniel to the post of Vice President of Marketing, reporting to CMA Chief Marketing Officer Damon Whiteside..
In her new role, she will be tasked with overseeing CMA's marketing, media planning, creative services, digital initiatives, and international strategies, including content development and distribution planning.
Prior to joining CMA, Daniel served as VP of Brand Solutions at Tinder/Match Group, which includes 40 plus properties such as Match, OKCupid, Meetic, & ParPefeito. While there, she helped to build their sales team and oversaw the launch of ad partnerships between Tinder and companies such as Anheuser Busch’s Bud Light and Wrigley’s Orbit Gum.
She also did marketing stints at Editorialist, an online boutique and and shopping site that specializes in luxury accessories and fine jewelry and at Rolling Stone Magazine, where she was an Advertising Manager.
“Joining CMA is a lifelong career dream come true. I am thrilled to join such an iconic association that impacts lives and gives back to the community through music education while creating engaging content and performances by artists through CMA’s core initiatives,” stated Daniel in a presser. “I look forward to collaborating with everyone in the industry and especially working with such exceptional leaders as Sarah Trahern and Damon Whiteside.” – Staff Writers