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Dr Pepper Enlists The Black Eyed Peas

Hip-hop's power and draw has finally caught the attention of corporate America. Dr Pepper has enlisted The Black Eyed Peas to help market the brand to a more urban audience, in hopes of increasing their market share.

The new campaign, which also includes Garth Brooks, Mark McGraw of Sugar Ray and Thalia, will feature a new tagline, "Be You."