LONDON (Hypebot) –
EMI is partnering with MYPLASH, a prepaid Visa Card program. The two companies will offer artist-themed cards to consumers alongside an awards program through which cardholders can redeem points for artist merchandise. as well as, discounted downloads and special promotions.
The artist branded cards provide access to online transactions that have previously been difficult for non-credit card carrying teens. The plastic also offers a public badge of honor for the fans; in addition to being, another tool in the viral music marketing toolkit. Previously the company had partnered with individual artists and celebrities like Brisco and Chingy for artist branded cards.
MYPLASH is currently available in more than 1550 Safeway Brand supermarket stores (Safeway, Vons, Pavillions, Dominicks, Randall’s, Tom Thumb, Genuardi’s & Carrs) across the U.S. Cards can be reloaded at any of its retail point of sale locations and online via direct deposit at www.myplash.com. Later this year, the MYPLASH Prepaid Card Program will increase its distribution footprint into thousands of additional retail locations, including additional supermarket chains, “big box” retailers, convenience stores, specialty mall-based retailers, and online outlets.
“MYPLASH has now put real purchasing power into fans’ hands in the digital marketplace; an area that has until now been out of reach or inconvenient for young consumers,” said Lynne Leger, EMI Music Senior Vice President, Brand Partnerships & New Channel Development. “We’re excited about MYPLASH as a new music discovery tool, and about the opportunity to reach more parents and kids in more retail locations.”