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Facebook Mulls Music: This Time With Partners

CAMBRIDGE, MA (Hypebot) – Facebook is once again considering deepening its music offering. Music already finds its way onto Facebook via authorized widgets and the site's open API. But according to reports, the social networking giant is in deep talks with a number of streaming services and music community sites, including Rhapsod, iMeem, iLike and Lala about an outsourcing deal that would more deeply integrate their music experience into Facebook.

Facebook has made looked at turning up the volume of music content previously; and the early successes of MySpace Music may have motivated the latest round of talks. Interestingly Facebook is choosing not to cut its own licensing deals as MySpace did and instead is eyeing alliances with providers who have already crossed that costly midfield or at least begun the journey.

Exactly what a new alliance would offer is unclear. But a mash-up of the best of several services could provide a worthy music alternative.