DUBAI, U.A.E. (CelebrityAccess MediaWire) — Sundance Events, organizer of Egyptian superstar Amr Diab’s return to Dubai after a two-year hiatus, set for January 11th, have announced a slew of corporate sponsorships to fund the concert.
Fashion retailer Splash will be joined by the Shangri-La Hotel, Barbican, Showtime and the Arabian Media Group as sponsors of the show.
Tickets have sold rapidly, with fans from around the globe expected to convene in Dubai for the performance.
Mario Zachary, Managing Director of Sundance Events, said in a statement: “At Sundance brand alignment is very important. Our approach is to work with brands that compliment our event as well as providing sponsors with a platform to reach the targeted demographic. This alliance allows sponsors to become strategic partners and we are pleased with the support that our sponsors have shown us throughout. Although this is the first time we are working alongside brands such as Splash and Barbican, we are confident the partnerships will allow us to develop long term associations.” –by CelebrityAccess Staff Writers