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Former Sony Chief Ienner Launches IMHO Alpha

NEW YORK (CelebrityAccess MediaWire) — The IMHO player, a cloud-based social content player with communication, sharing and messaging features that enables
users to share premium licensed video, music and other kinds of content with friends on a variety of online and social platforms, has been launched as a technology preview on and The IMHO player enables users to communicate with friends, make content recommendations, share experiences and purchase merchandise associated with a wide range of content. Wrapped in an engaging, personalized environment that rewards users for engaging with advertisers, users choose their own payment paths in what is one of the
first "hybrid" platforms to offer both cash and advertising-based solutions for monetization of premium on-demand content consumption.

During its initial launch targeting Facebook users, IMHO will conduct public scalability tests with music, video, game and radio content before launching a full open Beta test in the Spring. IMHO currently offers a vast catalogue of
music from around the world through its premier partnership with The Orchard
including artists such as RJD2, Green Day, Death Cab for Cutie, Butch Walker,
The Raveonettes, Wu-Tang Clan, Local Natives, Coldplay, Wynton Marsalis, Surfer
Blood, and many more. IMHO 's radio player, a partnership with Melodeo's, contains over 150 radio stations with tens of thousands of the top
songs played on iTunes from major label artists like Lady Gaga, Ludacris, Jay-Z,
Taylor Swift, Black Eyed Peas, Rihanna, John Mayer and hundreds more. For games,
IMHO partnered with Real Networks, Inc. to deliver over 900 casual games from
top developers with up to 3,500 planned for release later this year. IMHO also
has a formidable backlog of content being integrated for the Beta launch
including a marquis catalog of over 1,600 major studio films from Sony Pictures,
Warner Bros., Lions Gate Entertainment, Paramount Pictures and many others
through a distribution partnership with Film Fresh.

To learn more about IMHO's preview, please go to

–by CelebrityAccess Staff Writers