LONDON (CelebrityAccess MediaWire) — A survey conducted by the Sunday Times in association with CoolBrands, proclaimed the Glastonbury Festival as the UK’s second biggest “Cultural Cool Brand.”
The giant outdoor music fest, which is on hiatus this year, beat out competition from The Simpsons, the London Eye and the Design Museum, coming in second to only the Tate Modern art museum.
Describing the criteria for “cool” in the “Cultural Top Five” list, Reiner Evers from the consumer monitor Trendwatching.com told the paper, “The new coolness comes from an obsession with innovation, with detail, with design, with performance. A cool brand needs to live in its customers’ lives, it needs to be for, and by, its particular consumers.”
Over the years, the Glastonbury Festival has managed to maintain its image of “cool” among fans, artists and celebrities alike due to a number of factors, including a commitment to charity, the limiting of corporate involvement and its open-minded ethos.
Next year’s festival is set to be the biggest ever, with a 20,000 capacity increase and rumors of pre-bookings including international superstars Kylie Minogue and the Killers. –by CelebrityAccess Staff Writers