LOS ANGELES (CelebrityAccess) — Ticketmaster has hired sports and entertainment industry veteran Greg Economou as the company's new chief commercial officer and head of sports.
In this newly-created role, Economou will report directly to Ticketmaster president, Jared Smith, and be responsible for the company's professional and collegiate sports business, with oversight of the company’s industry sales and marketing operations.
The move comes as Ticketmaster seeks to expand their already significant footprint into the world of sports ticketing. he company has continued to renew key long-term partnerships with teams in every major sports league and within college athletics, recently adding high profile new customers ranging from the Ottawa Senators to the University of Oregon and Rutgers University.
Greg Economou joins Ticketmaster after a tenure at Dick Clark Productions where he served as Executive Vice President and Chief Revenue Officer. He first started his career in sports as a professional basketball player in Greece, later playing Division 1 basketball at the University of Connecticut, where he also served as Assistant Director of Athletics.
Economou will lead a cross-functional team focused on helping sports partners execute strategies to increase ticket sales, optimize pricing, and identify and engage fans at a new level. The group will develop enhanced partner playbooks for leveraging a variety of Ticketmaster products and services, including data and marketing services such as LiveAnalytics and Blue Digital, in addition to its comprehensive Nexus Certified Partner Program that allows clients to plug-in dozens of third-party solutions to enhance their CRM, loyalty, marketing and venue operation efforts.
In addition to co-founding two successful consulting and branding firms, BrandThink and SME, Economou has held senior positions as the Chief Marketing Officer of the NBA, Chief Revenue Officer of Bobcats Sports & Entertainment in Charlotte, and served as Executive Vice President of Revenue Performance for The Madison Square Garden Company.