HFA Lines Up Elizabeth Perri For Marketing VP


NEW YORK (CelebrityAccess MediaWire) — The Harry Fox Agency has tapped Elizabeth Perri as the agency's Vice President of Marketing & Communications. Perri will oversee the newly-structured marketing and communications department and will report directly to Gary Churgin, President and CEO.

"I'm pleased to have an executive with Elizabeth Perri's experience and talent on our team," said Churgin. "With her specific skills in launching and marketing new products and services, I am confident that she will help move the company's trajectory forward as we broaden our scope to address the challenges of a dynamic and ever-changing rights management landscape."

"I'm excited to join HFA at such an important time in the company's history. In the last 10 years HFA has had a renaissance of sorts and I'm happy to be here as the company continues to reinvent itself," said Perri. "As technology continues to reshape music distribution and rights management, I look forward to contributing to the reshaping and rebranding of HFA."

With over fifteen years of experience in Marketing, Perri has experience in working with top telecommunications companies. Her expertise in translating technological innovation into revenue-driven marketing strategies will play a key role as HFA broadens its product and service offerings. In the last decade, HFA has transformed itself from an antiquated 80 year old institution to a major player in Intellectual Property rights management. Perri's initial focus will be the transformation of HFA's brand, which was established before the modernization of the industry.

Prior to HFA, Perri was Vice President of Product Marketing at Vonage, a provider of VoIP (Voice over Internet Protocol) phone service. Prior to that, sehe spent an eight-year tenure at Comcast, where she was a principle architect in the development of Comcast Digital Voice, the company's hugely popular home phone service. In her role as Senior Director of Product Marketing, Perri led regional marketing teams across Comcast's national footprint as they launched the service adding more than 5 million customers to the service in less than 3 years. Prior to that, Perri was Director of Bundled Services at cable provider RCN where she successfully launched the industry's paradigm-changing "bundled" service.

Perri holds a Bachelor in Business Administration from The Wharton School of Business at The University of Pennsylvania. – CelebrityAccess Staff Writers