Higher iTunes Prices Meant Lower Sales Last Week

SEATTLE: (Hypebot) – Billboard is reporting that the recent price increases to $1.29 on some hit tracks at iTunes lead to lower sales, but slightly higher revenue last week. Sales figures shows that tracks whose price rose from $.99 to $1.29 sold 12.5% fewer units than during the previous week. Tracks that stayed at $.99 sold 10% more than the previous week.

On iTunes's Top 100, of which about half the tracks are sold at $1.29, sales dropped 1%. But revenues were up over the previous week, according to iTunes who declined to provide exact numbers.

More: Billboard via paidContent

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