Hollister Retains CAA For Strategic Marketing Programs

Hollister Company has entered into a marketing agreement with Creative Artists Agency to provide motion picture, music and television property tie-in opportunities for Hollister, especially as it relates to the company's "Club Cali" loyalty program.

Teen-focused Hollister, which currently operates 60 stores and plans to have 600-800 stores in the United States, designed Club Cali to reward Hollister's most loyal customers. By using the Club Cali Red Card, Gold Card or Platinum Card to make purchases at any Hollister Co. store, members can earn gift certificates and exciting entertainment-related prizes.

"Creative Artists Agency is an ideal marketing partner for us," said Hollister Chairman and Chief Executive Officer Mike Jeffries. "CAA's extensive Hollywood relationships will enhance our ability to build the leading lifestyle brand for high school guys and girls."

"Hollister is poised to become the dominant teen clothing brand in America," said CAA President Richard Lovett. "They also understand the huge impact entertainment has on teens. There are limitless possibilities CAA can bring to Hollister to help meet the company's ambitious goals for the brand."

CAA's work may result in Club Cali prizes such as television show walk-on roles, VIP trips to major movie premieres or backstage passes to concerts. Other programs may include exclusive in-store music and television content, promotional giveaways, and employee participation programs, for example.

Hollister joins CAA's other marketing and consulting clients including Coca-Cola, Motorola, Procter & Gamble, Boeing, and the Indy Racing League.

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