RALEIGH, NC (CelebrityAccess) — Greg Lowenhagen, founder of Raleigh's Hopscotch Festival has revealed plans to sell the alt-rock event to the owner festival's ticket vendor, Travis Janovich, of Morrisville-based Etix.
According to the Raleigh News-Observer, Paul Laughter, Etix director of sales, will also have a minority stake in the festival. Lowenhagen will no longer have an ownership stake, but will stay on as the director of the festival.
Financial terms of the transaction were not disclosed.
The soon-to-be owners told the News-Observer that there were no plans to change the gestalt of the event.
“I think Greg’s done an excellent job curating it, and I don’t want to mess that up,” Janovich told the paper. “So it will be business as usual. There won’t be many visible changes except I hope Greg will look a little more relaxed.”
In 2014, the festival attracted more than 20,000 fans over three days, with a lineup that included Spoon, Mastodon, St. Vincent and others.
“We turned our largest profit ever last year, and I thought it was one of the best fan experiences with the shows we put on,” Lowenhagen told the News-Observer. “If we can repeat what we did in 2015 and continue to make small changes where we save a little more here and make a little more there, it’s definitely sustainable at this level.”
The 2015 edition of the fest is slated for Sept. 10-12. As of yet, no lineup has been announced. – Staff Writers