LOS ANGELES (CelebrityAccess MediaWire) — The New York Times has announced that it hired Broder Webb Chervin Silberman Agency, soon to be acquired by International Creative Management, to represent its interests in optioning stories published in the paper for film and television projects.
VP of Strategic Planning for the Times told Reuters that the Times decided to team up with BWCS because of an increasing number of requests from both individuals and production companies for option rights to New York Times articles. In the past, the paper’s legal department handled all deals.
“Because we’ve gotten more requests, we though we should probably work with someone much more familiar in this area than we are to pursue these option rights,” Ting said. “We’d like for people to be able to find our stories in any form, including movies and television.”
Todd Hoffman will serve as the agency’s primary contact for the Times relationship. –by CelebrityAccess Staff Writers
