Immediatek And AEG-TV Enter Into Joint Venture

(CelebrityAccess MediaWire) —
Immediatek has signed a multi-show/multi-tour preferred vendor deal with AEG-TV LLC allowing them to jointly pursue opportunities tied to live events involving performances to be broadcast to pay-per-view, high definition cinemas and networks, broadcast and/or the production of DiscLive collectible CDs available immediately after a live performance.

AEG-TV has produced and/or distributed television, pay-per-view and cinema premiere events for Beyonce, Kenny Chesney, Linkin Park, Prince, Gloria Estefan, Phish and many others.

Because of the similarity of AEG and Immediatek/DiscLive clients and audiences, both companies believe that by combining strengths and co-marketing their respective services, the opportunities and benefit will increase for all parties involved – especially the fans.

"AEG-TV, as well as the overall AEG Live infrastructure, represents a key strategic partner for our company," said Zach Bair, CEO of Immediatek and DiscLive. "We are each involved in working with artists of all genres, and dealing with live events. By working together, we can offer unique packages and services, including DiscLive collectible CDs combined with a live event broadcast, for instance, which further opens the door for new and exciting revenue streams for artists and labels. AEG also brings us many years of expertise in the live music business that will help DiscLive to further build and improve its business model as it continues to scale for the future."

John Rubey, CEO of AEG-TV, said, "We look forward to working with Immediatek/DiscLive to bring more live, high definition, Dolby 5.1 audio concert events to cinemas and living rooms throughout North America."

"We are excited about using Immediatek/DiscLive recordings as additional premiums for our event promotions," added Tommy Nast EVP, AEG Live.

Although neither company has released the date of the first joint event series, Rubey said that the companies are planning for a minimum of six major tours and/or live broadcasts per year. –Bob Grossweiner and Jane Cohen

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