Kellogg's Pop Tarts Sponsor 2nd Leg of Backstreet Boys Summer Tour

Kellogg's Pop-Tarts toaster pastries are the presenting sponsor of the second leg of SFX-produced Backstreet Boys "Black & Blue Summer Tour." The second leg kicked off June 8 in the their hometown of Orlando and will hit 45 cities before winding down Aug. 31 in Dallas.