Kmart Corporation has retained Creative Artists Agency to provide
entertainment-related marketing strategies and brand-building programs in film,
television, music and video games as they relate to Kmart's existing marketing efforts
and exclusive core brands.
"Entertainment provides a powerful means to connect with our customers,"
said Steven Feuling, SVP of marketing for Kmart, one of the leading sellers
of music CDs, home videos, DVDs and video games in the U.S. "CAA's
extremely early exposure and insight into entertainment properties, and its
relationships with the talent and organizations behind these projects, will
afford Kmart critical marketing opportunities that will help build a stronger
brand and increase consumer reach and loyalty during our current
Other companies who have enlisted CAA for entertainment-related marketing
strategies and programs are Coca-Cola, Motorola and Boeing, among others.