'Life Is Good' In Boston



BOSTON (CelebrityAccess MediaWire) — On September 24-25, The Life is good Festival will return to Prowse Farm in Canton, MA, a suburb of Boston, at the base of the Blue Hills.

In 2010, 30,000 people embraced Life is good with performances from Jason Mraz, Ben Harper, Corinne Bailey Rae, Grace Potter & The Nocturnals, Ziggy Marley, and Guster among others. The fest also featured kid-friendly sets from The Laurie Berkner Band, Dane Zanes & Friends and They Might Be Giants.

The festival is hosted by Life is good, a Boston-based company that spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. Once again, the two-day fundraising music festival aims to raise $1 million to benefit the Life is good Playmakers, the action arm of The Life is good Kids Foundation.

Like last year, it will feature two days of nationally known musical talent on three stages, including several of today's most popular children's performers. The artist line-up will be announced in June.

"Because we believe that good vibes can save lives, we are bringing the Life is good Festival back to Prowse Farm. This year, we are focused on the power of optimism and look forward to every participant engaging in the fundraising effort to help kids in need," said Bert Jacobs, Life is good co-founder and Chief Executive Optimist.

Life is good has once again partnered with Superfly Presents, the nationally-recognized producers of the iconic Bonnaroo and Outside Lands festivals. With significant expertise in producing festivals and integrating brand partnerships, Superfly is a natural fit for the Life is good Festival.

— Crystal Lynn Huntoon