Lil Wayne & Universal Embrace Musicane

WASHINGTON (Hypebot) – Universal Motown artist Lil Wayne will sell downloads of is new release, Tha Carter III directly to fans via his website, blog and social network pages using the Musicane widget – a viral player with embedded commerce capability.

Earlier this year, The Universal Music Group inked a deal granting Musicane a license to sell its entire catalog in MP3 form via…

Musicane's network of websites, widgets and media players. To date, Musicane has generated over 50 million impressions and created incremental retail sales around album release campaigns of up to 55%. Recently, Musicane garnered attention for its distribution of Saul Williams' newest album The Rise and Fall of Niggy Tardust. Nine Inch Nails frontman Trent Reznor came out in support of the company's distribution services in an interview with New York Magazine.

Lil' Wayne's Musicane widget will be posted on all of his official sites offering fans a chance to buy the entire album and/or individual songs directly from his page. The player will also stream previews of the album, promotional interviews and, in the immediate future, merchandise and other products. The digital music downloads sold via Lil' Wayne's Musicane will be 320 kbps DRM-free MP3's.

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