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Live Nation 'Buys The Farm'

VIRGINIA BEACH (CelebrityAccess MediaWire) — Virginia Farm Bureau Insurance and Live Nation Entertainment have announced a three-year sponsorship relationship that gives Virginia Farm Bureau Insurance the naming rights to the former Virginia Beach Amphitheater located in Virginia Beach, VA.

Effective immediately, the amphitheater will be called Farm Bureau Live at Virginia Beach. was also named as this year’s title sponsor for the Country Megaticket whose line up includes Brad Paisley on June 3, Rascal Flatts on June 19, Tim McGraw on July 9, Toby Keith on July 23, Kenny Chesney on August 4, and Jason Aldean on September 11.

The Save Our Food campaign was created by Virginia Farm Bureau to educate consumers about the foods they eat, help protect Virginia agriculture and ensure that Americans will never depend on foreign food sources.

"We believe Farm Bureau Live at Virginia Beach will elevate awareness for our organization, our insurance products and our Save Our Food campaign in support of Virginia’s farmers. We look forward to working with Live Nation in the coming months, and we think this sponsorship is something about which Farm Bureau members will be excited," said Matt Smith, director of marketing for Virginia Farm Bureau, according to the press release.

Farm Bureau Live at Virginia Beach, owned by the city of Virginia Beach and operated by Live Nation Entertainment, can accommodate 20,000 people and hosts approximately 24 concerts per year. Some well-known acts that performed in the 2010 season include Jack Johnson, Dave Matthews Band, Brad Paisley, Rascal Flatts, John Mayer, KISS and Tim McGraw.

— Crystal Lynn Huntoon